Project Details
Uber brought the energy of Old Trafford to Bangalore to celebrate its partnership with Manchester United.
The immersive event recreated match day experiences for thousands of fans with interactive zones, VR/AR, and live projections.
Approach
Transforming football passion into a shared, immersive journey
Uber and Copa90 decided to design an experience that captured the emotions, sounds, and spectacle of Manchester United, not as a replica, but as a celebration of fandom that transcended boundaries. The challenge was to strike a balance between authenticity and innovation, engaging both longtime fans and new audiences.
Designing a stadium beyond borders
The activation invited visitors to walk through a reconstruction of the iconic red tunnel and step onto the real turf to take photos. Inside, fans discovered interactive zones that included augmented reality and virtual reality experiences, a replica of the locker room, and an area dedicated to skill challenges. At the center was a 360° projection dome that accommodated 35 fans per session, immersing them in cinematic sequences from match day, from booking an Uber to entering the stadium.
Approach
Celebrating community and fandom
Every detail amplified the sense of connection: authentic memorabilia curated in the “Destination United Museum,” live Q&A with club legend Wes Brown, and the emotional crescendo of the live match projection. Technology, storytelling, and sound combined to transport fans into the heart of the game, uniting the community and the brand through shared passion.
