Transforming an industrial site into a space for connection
The event aimed to strengthen INNIO's bond with its employees and the community, showcasing both its advanced manufacturing and its human side. The challenge was to create a program that would appeal equally to engineers, families, and children, building a bridge between technology and emotion.
Turning a factory into a festival
Guided tours through eight production halls offered a behind-the-scenes look at processes and innovation. Themed zones highlighted human resources, diversity, and sustainability, while outdoor areas hosted DJs, local food trucks, and chillout lounges. Families were able to participate in creative workshops, airbrush tattoos, and fun activities.