Project Details
Cadillac made a premium appearance at the Paris Motor Show with a stand reflecting the brand’s identity.
We created a functional stand with the essential architectural and technical elements needed to support the press, sales and interaction with visitors during the launch of the Cadillac OPTIQ #ARCTIQ Winter Edition.
Approach
Implementation of a premium stand focused on materials
The stand concept combined glossy and matte black surfaces, creating a clear visual contrast and reinforcing the premium look of the vehicle presentation. The high-gloss main platform and surrounding matte elements were executed with precise transitions between materials, complemented by accent lighting to highlight key areas.
Precise structural and functional execution
Following the approved plans, we constructed the essential components of the stand, including the welcome desk, LED wall, configuration area, meeting rooms, interview area and accessibility features such as the wheelchair ramp, ensuring uniform finishes and reliable technical integration.
Approach
Creation of a clear, visitor-oriented design
Defined circulation routes and functional zones facilitated interactions with the press, vehicle presentations and business meetings, resulting in a smooth flow of visitors and a cohesive overall experience in line with the brand's premium image.
