Project Details
The HTI Group presented Leitner, Prinoth and Demaclenko with a unified exhibition concept at Interalpin 2025.
The stand design brought the three brands together under a common architectural framework, providing a coherent environment for product presentations and professional meetings.
Approach
Multi-Brand exhibition stand – A unified design language for three distinct brands
For this project, we developed a global design language that allowed three independent brands to appear as part of a cohesive group, while retaining their individual identities. An abstract mountain silhouette served as a central architectural element, connecting all areas of the stand and referencing the brands' shared alpine heritage. This approach created a structured presence for the entire group that promoted clarity, consistency and direct visitor guidance.
Brand presentation
Each brand was given its own dedicated presentation area, designed to showcase its products in a focused and engaging way. Shared information centres, featuring both dynamic and static content, facilitated visitor orientation, product communication and consistent brand recognition throughout the stand. In addition, a dedicated area was integrated into the design to serve as a stage for presenting new technologies and product innovations.
Approach
Shared hospitality areas
A central component of the stand was the shared hospitality area, designed to host informal meetings and exchanges between visitors and brand representatives. Its main feature was a two-storey structure housing a VIP lounge, providing an elevated setting for high-level discussions. The use of high-quality materials, particularly concrete surfaces with precise finishes, reinforced the premium character of the space and set a clear standard for the overall exhibition environment.
