Project Details
Amazon connected over 750 European transportation partners at FastForward 2025 in Barcelona.
The two-day event combined live demos, breakout sessions, and networking lounges to strengthen collaboration and innovation.
Approach
Creating a unified visual and experiential identity
The objective was to strengthen relationships within Amazon’s European logistics network. Our task was to translate complex operational content into a motivating, clear and inclusive experience.
Ensuring accessibility across languages and needs
We implemented a silent event format combining multilingual headsets and AI-driven live captions to overcome language and accessibility barriers. This ensured real-time understanding in five languages and provided support for participants with hearing impairments.
Approach
Designing a multi-layered, two-day programme
The two-day event was designed as a multi-layered programme, combining business content, product showcases, cultural elements, and CSR initiatives into a coherent journey. The Product Fair Experience featured live demonstrations of tools such as Relay Assistant, safety features, and sustainability initiatives. Two main stages and more than 32 breakout sessions provided business updates, future outlooks, and innovation showcases. Networking lounges and partner zones created spaces for connection and peer exchange, while an award ceremony at Caves Codorníu celebrated standout partners in an iconic setting.
Creating a unified visual and experiential identity
A cohesive key visual system, combining path, circle, square and gradient elements, was implemented across over 100 touchpoints to ensure instant recognition and consistency throughout the venue. Personalised details and CSR touchpoints helped transform the conference into a community-centred gathering.
Results
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Participants from 17 countries.
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