Reaching customers wherever innovation happens
HAHN Group envisioned a flexible, mobile exhibition format that could be adapted for use in multiple locations without compromising on quality or consistency. The challenge was to combine technical precision with a dynamic, human-centred experience.
A mobile exhibition redefining outreach
A custom-built 60 m² truck showcased digital demonstrations, interactive stations and product storytelling. An 80 m² outdoor area complemented this, hosting live robotics demonstrations and networking sessions. Each stop was tailored to highlight the strengths of the local industry, creating a customised innovation journey across Europe.