Project Details
HAHN Group took its latest automation and robotics solutions directly to customers across Europe with MOBILE.EXPO
The travelling exhibition combined interactive demonstrations, networking, and modular setups to showcase technology in a human-centred format.
Approach
Reaching customers wherever innovation happens
HAHN Group envisioned a flexible, mobile exhibition format that could be adapted for use in multiple locations without compromising on quality or consistency. The challenge was to combine technical precision with a dynamic, human-centred experience.
A mobile exhibition redefining outreach
A custom-built 60 m² truck showcased digital demonstrations, interactive stations and product storytelling. An 80 m² outdoor area complemented this, hosting live robotics demonstrations and networking sessions. Each stop was tailored to highlight the strengths of the local industry, creating a customised innovation journey across Europe.
Approach
Turning movement into connection
The modular design allowed for rapid setup and reconfiguration while maintaining a unified brand presence. The MOBILE.EXPO became a symbol of motion and adaptability, representing HAHN Group’s commitment to making technology more accessible.
