Project Details
Palfinger showcased its smart and sustainable lifting solutions at IAA Transportation in Hannover.
The stand highlighted the brand’s 90-year legacy and customer-centric approach through clear product experiences and professional design.
Approach
Showcasing innovation with clarity and consistency
The objective was to support Palfinger in presenting a concise exhibition that reflected the company’s long-standing engineering expertise and close relationships with customers and partners.
A customer-centric exhibition experience
The stand was designed to put users and applications at the heart of the experience, ensuring that the brand’s lifting solutions could be clearly understood and experienced. Visual communication and spatial organisation reinforced Palfinger’s identity, creating an approachable yet professional environment for product discussions and partnership building.
