Project Details
Swell by Ripple 2019 took place at the Capella Resort in Singapore, bringing together over 500 leaders from the worlds of finance, payments and technology.
With the theme “A New Reality Unfolds”, the event highlighted RippleNet’s expanding global footprint and the modernization of payments.
Approach
Positioning Ripple as a thought leader through immersive experience
Ripple decided to position itself as a global thought leader by creating a conference that would make complex financial innovation tangible and inspiring. The goal was to provide an engaging environment that reflected the brand's vision of a modern, connected payments ecosystem.
Designing an environment that embodied Ripple’s identity
To bring this to life, the event design fused architectural precision with creative storytelling. Guests entered through a lush living wall and anamorphic installations spelling out the words “HELLO” and “SWELL,” leading to a kaleidoscopic passageway that revealed the main space. Interactive zones invited exploration – from infographic walls visualizing the RippleNet network to demo kiosks and partner showcases.
Approach
Bringing design, storytelling, and emotion together
At the center of the experience, two giant origami tents made from over 6,000 hand-folded Swell logos framed the stage, illuminated by iridescent colors during keynote speeches. The cohesive tessellation-inspired identity extended to signage, digital media, and installations, creating a seamless visual language that reflected Ripple's unity and forward-thinking spirit.
